Background
Michael Rodriguez was a talented consultant but struggled to differentiate himself in a competitive partner track environment.
Strategic Approach
Leveraged McKinsey's Perception vs Performance Grid to identify gaps between his capabilities and how he was perceived. Applied Harvard's Leadership Narrative framework to craft compelling success stories.
Key Brand Tactics
- Developed proprietary methodology for digital transformation
- Published case studies in Harvard Business Review
- Mentored junior consultants and built internal following
- Created signature presentation style for client meetings
Results
Made partner 2 years ahead of schedule. Now leads firm's digital transformation practice with $50M+ in annual revenue.