Background
Alex Thompson was a talented graphic designer but struggled to move beyond freelance work to establish himself as a creative leader.
Strategic Approach
Applied McKinsey's Brand Positioning Matrix to find unique position in design market. Used Harvard's Identity Capital framework to build creative assets and thought leadership.
Key Brand Tactics
- Created signature design philosophy and methodology
- Launched design education platform
- Built portfolio of high-profile brand projects
- Developed speaking presence at design conferences
Results
Now Creative Director at major agency. Personal brand generates $500K+ annually through speaking, education, and consulting.