Background
Sarah Chen started as a claims adjuster at a regional insurance company. Despite her expertise, she struggled to gain recognition beyond her immediate team.
Strategic Approach
Applied Harvard's Identity Capital framework to identify her unique combination of technical expertise and communication skills. Used McKinsey's Brand Pyramid to structure her thought leadership strategy.
Key Brand Tactics
- Created weekly LinkedIn articles on insurance trends
- Spoke at 3 industry conferences in first year
- Developed signature framework for risk assessment
- Built network of 500+ industry professionals
Results
Promoted to VP of Risk Management within 18 months. Now recognized as top 10 insurance thought leader by industry publications.