Background
Dr. Jennifer Kim was a respected professor but wanted to extend her influence beyond academia into industry practice.
Strategic Approach
Used Harvard's Reputation Cycle to systematically build credibility in industry. Applied Psychology's Authenticity Map to maintain academic integrity while engaging with business audiences.
Key Brand Tactics
- Launched industry-focused research blog
- Created executive education programs
- Developed consulting practice with Fortune 500 companies
- Built media presence through expert commentary
Results
Now recognized as leading voice in organizational psychology. Consulting practice generates $2M+ annually while maintaining full academic position.